Production Company: Mass Appeal
This branded campaign was used as digital promotion for the upcoming Universal Hip Hop Museum opening. The videos were also featured in a pop up exhibit to raise awareness and engagement. I used decades of footage, interviews and performances to assemble six unique assets for UHHM chronicling the history of hip hop through the stories of dance, graffiti, MCing, DJing and Kurtis Blow.
The Universal Hip Hop Museum is set to open in 2020 in the Bronx, NYC.
Check out the UHHM website for more info.